AUDANIKA

Month

November 2010

5 posts

The State of Music (Part two)

Prejudice and Fear

One of the most ridiculous statements I’ve heard about music is that if it is not hard to make it, music can’t be good. If an instrument is not hard to master, the music it creates is not worth anything. Even worse - if it’s not hard to master, it’s not an instrument at all.

These statements came from musicians, piano teachers and even more musicians. 

When I told an audio engineer that we’re building an instrument that turns everyone into a composer his first reaction was ‘That’s horrible. You’ll put a lot of composers out of work!’ .

After a few conversations like that I’ve learned to recognize when things go that way.

I then usually smile and tell people that everything is going to be alright. I either change subject or show them that they have nothing to fear.

Because it’s prejudice and fear talking when they say things like that. You cannot argue with fear, you can only ignore it. If you’re ignoring it consistently then it’ll go away.

What would be so wrong if everyone was a composer? That doesn’t mean everyone is a perfect genius at it. Just because many people can write a letter not every single one of them is Hemingway.

I think the core of the matter is that some musicians think that if other people can play instruments as well as them it makes themselves less special. To them I can only say that making music is like an idea.

Sharing an idea doesn’t make it smaller. Sharing makes it grow.

Mini-Deadmau5 from Michael Cobra on Vimeo.

Nov 11, 20101 note
#music #sharing #awesome #deadmau5 #dad #fear
The State of Music (Part one)

This is a preparation for the talks I’m going hold at TEDx Berlin on November 14th and 15th, 2010. Comments and criticism are welcome but I reserve the right to ignore them.

So please brace yourself now because I know what I’m going to write here will sound like blasphemy to many people. A friend of mine told me yesterday I can’t say this. I’ve thought about it. I can. Here goes nothing.

—-

Music is being taught the wrong way nowadays.

I experienced the errors of todays music education and lots of people I’ve talked with have experienced the same. To demonstrate the amount of wrongness I am going to compare musical education to the process of teaching children how to read and write.

We’re taught to read and write with certain goals. After our education we’re supposed to be able to extract meaning from a text. We’re supposed to be able to express our opinion in a letter, article or in a twitter status message. We’re supposed to be able to articulate ourselves. And we’re supposed to be able to see the beauty of a text after reading it.

Musical education nowadays ignores most of these goals. When learning an instrument the goal is that we’re able to play. Not to compose. We’re not supposed to come up with our own musical pieces, but we’re supposed to be able to just play sheet music and maybe, just maybe understand a few basic harmonic and rhythmic wisdoms.

But that’s it.

We’re not taught to participate in the community of composers. It’s not expected of us.

We’re learning music without the goal of being able to express ourselves. Reciting a poem is the closest comparison of what we’re able to do after we’ve finished our musical education.

That’s the same as being taught to read and write without ever being encouraged to write an essay or even phrase a single opinion.

Playing Debussy well is the same as writing down a dictation flawlessly with nice letters. It’s nice but it’s not your music. You’re just playing stuff that someone else has come up with.

You’re just repeating someone else’s opinion. Worse even, you’re repeating it word by word.

Shakespeare was a great author and his works are great but they’re nothing compared to the importance of the notes people leave each other on the kitchen table, day by day.

A note reading ‘Honey, pick up the kids. I can’t make it today! Love you!’ is more important than any book of Mr. Shakespeare because it solves day to day problems. We wouldn’t be able to survive without these messages.

Can we live without music? Do we want to? I don’t think so.

But we’re accepting that most of us will never be able to write a musical note and leave it on the kitchen table that is life. It is accepted by society that we cannot express ourselves non-verbally with instruments. We’re a global society of illiterates when it comes to the field of music. And we think that’s ok.

Why is that?

Because we think that it’s too hard to compose and express ourselves through music.

Why do we think it is too hard?

Because the language we’ve created to write down music is fragmented, ineffective and inefficient. It’s old, complicated and doesn’t make use of any of todays technological accomplishments. Also we’re focusing our education on melody when our brains crave harmony.

We are using black and white cryptic numbers and icons printed on dead wood in the days of 3D Cinema and broad band mobile internet devices.

It’s a hurtful tradition.



It’s time to end this tradition.

Nov 6, 20101 note
#music #audanika #problem #solution #ipad #education
Making 0.3% of our Users happy

Before the release of the newest and greatest version of SoundPrism ever, we made sure it runs on every generation of iPods and iPhones.

Our team worked for weeks on this to improve sound quality, tweak stuff here, make stuff faster there.

Most of the time was spent on performance tweaks for 1st generation iPods and iPhones.

Now, almost a week after launch I’ve sieved through the statistics some of our users have been sending us voluntarily.

We’ve included that little switch in our app so that users can flick it to send us anonymous statistics so we find out stuff like this:

For those of you not into Spreadsheets and pie charts here’s the relevant information in there:

We’ve got three users who have a 1st generation iPhone and two users who have a 1st generation iPod. Funnily enough I know both of the iPod users personally. Those 5 first generation devices are opposed to 1626 devices of newer generations.

These statistics are biased in that they only show the percentage of our users that actually care enough about SoundPrism to send us their data. They’re also leaning to iPads because SoundPrism has been an iPad app far longer than it has been an iPod app (twelve weeks as an iPad only app vs less than one week as a universal app).

But to me they’re still very interesting as they show that we’ve spent weeks of work on optimizing SoundPrism to run on a class of devices which is used by only 0.3% of our customers.

That’s not three percent. That’s zero point three percent.

You can also see that right now lots of our users have iPhone 4s and lots more of our users have iPhones than iPods. Early adopters (people who grabbed SoundPrism 1.1 early after launch) seem to be the ones with the newest devices.

I thought I’d share this because this information will shape a lot of our decisions.

Also it shows how much valuable information there is to gather that is not provided by Apple.

Nov 4, 20101 note
#ipad #ipod #apps #statistics #soundprism #audanika
So you want to be an App developer?! (Part three)

Part one Part two

Ten Things we were wrong about

When you decide to pursue a career as a developer for mobile apps alone or if you think about founding a company for that purpose with a whole team then you have to do some planning.

If you’ve read the book ‘Rework’ (which I strongly recommend) then you’ll find  the phrase ‘Planning is Guessing‘ right on the cover.

Which in my opinion is correct and has been proven to myself to be true over the course of the last year. But not only is planning guessing but you’re also wrong most of the time.

That would be less surprising if I considered myself an idiot and my team wasn’t very bright either. But at least for my team I can say that they’ve all got degrees in engeneering, one of them will be a doctor soon, some of us have quite extensive experience in software design and digital goods, marketing and professional music creation (one of us has been a fairly successful producer in the past).

We even have an advisor with an MBA from Standford.

Not the typical bunch of ignorant fools I’d say.



So here’s a list of ten things that we’ve guessed wrong anyway (I’ve added some insights in brackets to some of the points):

  1. The time it would take us to create an iPod version after we’ve finished an iPad version of our app. (Money quote: “It already works, you’ll have the finished version in a week.”)
  2. The number of downloads you receive when you’re the #1 iPad music app all over the world. (You didn’t really think I’d disclose this, did you?)
  3. The importance of the chinese market for iPad apps. (Right now you can forget about it.)
  4. How hard it is to collaborate with other app developers. (Hard. If there are two companies that both don’t have any time to spare good intentions just don’t cut it)
  5. How important it is to have your app featured in newspapers. (If there’s not a clickable download link below the article, you will never know. What do you mean there are no clickable download links in newspapers!?)
  6. How many downloads a singe article from gizmodo generates. (Hi there!)
  7. How reliable and fast Google Analytics is. (Get rid of it as soon as possible.)
  8. How easy it is to create and manage different versions for different countries so you can adhere to different legal situations. (It’s not just one click)
  9. How vastly important a project management tool like Basecamp is. (@jasonfried: Tweet us one more time! Please? Your stuff rocks! Ok, I admit I’m a fanboy.)
  10. How much more important Twitter is to Facebook when it comes to a product that runs on shiny new hardware designed in California and made in China. (Love you Twitter!)

There’s one thing we were absolutely right with though.

From the beginning on we said that we didn’t know nearly enough about the market but that proper market research would take as much time as it would to release a product and just see how it goes. With the difference that we would know for sure instead of relying on outside sources.

We were spot on with that.



Nov 2, 20101 note
#ipad #jasonfried #basecamp #rework #audanika #ipod #soundprism #guessing #team
So you want to be an App Developer?! (Part two)

Part one Part three

As a developer for mobile apps on Apple’s platform you’re born completely blind.

This is one of the hard lessons we’ve learned in the few months since the founding of our company.

When you release an app for the iPad you will get some data from Apple every other day about how many people have downloaded it. But that’s pretty much it.

You won’t know when they downloaded it, you won’t know the referring URLs of the sites they came from.

Sure you can track the clicks on your homepage (we use Clicky for that) but you will have a hard time bridging the final gap between your homepage and your app store page. There is no easy way to be able to tell if a potential customer that has clicked on the ‘download’ button on your homepage has actually clicked on the ‘buy’ button in iTunes after that.

You won’t know what people are doing with your app.




Once a customer has bought your app, Apple provides no direct way or means for you to find out what they’re actually doing with it. How long they are using it, how often, who they show it to, what they like about it.

The only way you’re going to receive feedback from your users is via reviews on the app store. And they will have a negative tendency because: When do people voice their opinion? When something has thrown them off. Therefore keeping a positive ratio of three or more stars on the App Store isn’t that easy.

Of course all of this can be fixed but it takes a lot of work.

Get some glasses!

We’ve solved some of these things by adding a voluntary statistics function in our app that makes it send us anonymous usage data of the people who have enabled it. We’ve added a feedback button right in the app that lets people send us an email from within the app so we know what our customers want and what they don’t like.

Right now we’re working on finding out how to use tradedoubler.com to find out referring URLs to our app store page.

But at the same time we’ve caused more uncertainty for ourselves by going universal with the new version of SoundPrism.

Why is that?

Because to my current knowledge there is no way to distinguish between iPod, iPhone and iPad sales with the sales statistics provided by Apple.

Feel free to comment with your findings and solutions to these problems if you would like to share them and please point out any errors on my side.

Nov 1, 2010
#ipod #ipad #soundprism #apps #audanika #apple #howto #developer
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